Customer Value, Acquisition, and Retention
Completed by Leeza Parkar
July 31, 2025
4 hours (approximately)
Leeza Parkar's account is verified. Coursera certifies their successful completion of Customer Value, Acquisition, and Retention
What you will learn
In this course, you'll learn how to distinguish between the concepts of customer lifetime value, customer equity, and customer relationship.
Skills you will gain
- Category: Customer Retention
- Category: Customer Insights
- Category: Return On Investment
- Category: Loyalty Programs
- Category: Customer Relationship Management
- Category: Marketing Strategies
- Category: Customer Analysis
- Category: Marketing Effectiveness
- Category: Customer Relationship Building
- Category: Brand Loyalty
- Category: Customer Acquisition Management
- Category: Marketing Analytics
