Behavioral Marketing
Completed by Ayu Aprilia 陳美慶
May 31, 2026
7 hours (approximately)
Ayu Aprilia 陳美慶's account is verified. Coursera certifies their successful completion of Behavioral Marketing
What you will learn
Understand behavioral marketing fundamentals and how consumer actions influence campaigns.
Learn data collection, audience segmentation, and strategy building for targeted efforts.
Explore practical use of behavioral data for acquisition, retention, and customer growth.
Gain skills to design data-driven marketing strategies that improve ROI.
Skills you will gain
- Category: Driving engagement
- Category: Google Ads
- Category: Data-Driven Marketing
- Category: Digital Marketing
- Category: Personalized Campaigns
- Category: Customer Relationship Management
- Category: Email Marketing
- Category: Target Market
- Category: Cross-Channel Marketing
- Category: Social Media Marketing
- Category: Digital Advertising
- Category: Marketing Effectiveness
