The Marketing Plan
Completed by Martha Alicia Pacheco Silva
March 15, 2020
16 hours (approximately)
Martha Alicia Pacheco Silva's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Market Analysis
- Category: Planning
- Category: Marketing Channel
- Category: Customer Retention
- Category: Performance Metric
- Category: Financial Management
- Category: Customer Acquisition Management
- Category: Customer Analysis
- Category: Performance Measurement
- Category: Market Research
- Category: Marketing Communications
- Category: Marketing Analytics
