Strategies for Paid Campaigns
Completed by Ina Lužkienė
February 24, 2026
11 hours (approximately)
Ina Lužkienė's account is verified. Coursera certifies their successful completion of Strategies for Paid Campaigns
What you will learn
Master paid campaigns and CRO to drive business growth and customer engagement
Optimize landing pages with Unbounce and persuasion principles for higher conversions
Leverage dynamic ads on Facebook and Instagram for maximum ROI
Implement advanced bidding strategies and track performance using Google Analytics
Skills you will gain
- Category: Data-Driven Marketing
- Category: Marketing Strategies
- Category: Budgeting
- Category: Google Analytics
- Category: Conversion Funnel Analysis
- Category: Google Ads
- Category: Bidding
- Category: Digital Marketing
- Category: Paid media
- Category: Pay Per Click Advertising
- Category: Advertising Campaigns
- Category: Campaign Management
