AI Marketing and Campaign Optimization
Completed by Tom Heuves
August 26, 2026
11 hours (approximately)
Tom Heuves's account is verified. Coursera certifies their successful completion of AI Marketing and Campaign Optimization
What you will learn
Evaluate campaign performance and recommend optimization action
Analyze content and channel engagement using AI-supported insights
Connect marketing activities to sales and revenue outcomes
Apply marketing automation and CLV analysis to improve conversion
Skills you will gain
- Category: Campaign Management
- Category: Revenue Forecasting
- Category: Data-Driven Marketing
- Category: Performance marketing
- Category: Financial Forecasting
- Category: Copywriting
- Category: Content Scheduling
- Category: Strategic Partnership
- Category: Content Performance Analysis
- Category: Customer Retention
- Category: Search Engine Optimization
- Category: Promotions and Campaigns
