Behavioral Marketing
Completed by Clarissa CARDOZ
August 27, 2025
7 hours (approximately)
Clarissa CARDOZ's account is verified. Coursera certifies their successful completion of Behavioral Marketing
What you will learn
Understand behavioral marketing fundamentals and how consumer actions influence campaigns.
Learn data collection, audience segmentation, and strategy building for targeted efforts.
Explore practical use of behavioral data for acquisition, retention, and customer growth.
Gain skills to design data-driven marketing strategies that improve ROI.
Skills you will gain
- Category: Social Media Marketing
- Category: Cross-Channel Marketing
- Category: Target Market
- Category: Marketing Effectiveness
- Category: Personalized Campaigns
- Category: Customer Relationship Management
- Category: Digital Advertising
- Category: Email Marketing
- Category: Driving engagement
- Category: Digital Marketing
- Category: Google Ads
- Category: Data-Driven Marketing
