Global Marketing: Cultural Frameworks
Completed by Daniel Wisneski
May 26, 2024
14 hours (approximately)
Daniel Wisneski's account is verified. Coursera certifies their successful completion of Global Marketing: Cultural Frameworks
What you will learn
Understand what culture is, how culture manifests itself in individuals and the environment, and how it is studied.
Predict consumer and employee behavior in different cultural markets and dynamic cultural settings.
Suggest ways to more effectively manage organizations across cultural boundaries.
Understand similarities and differences between national and organizational culture.
Skills you will gain
- Category: Human Resource Management
- Category: Culture
- Category: Cultural Diversity
- Category: Organizational Structure
- Category: Global Marketing
- Category: Culture Transformation
- Category: Cultural Sensitivity
- Category: Diversity Marketing
- Category: Intercultural Competence
- Category: Diversity Awareness
- Category: Brand Management
- Category: Consumer Behaviour
