Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by JULIA CARDOSO PERA EBOLI
December 12, 2016
18 hours (approximately)
JULIA CARDOSO PERA EBOLI's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Data Ethics
- Category: Integrated Marketing Communications
- Category: Digital Media Strategy
- Category: Marketing Channel
- Category: Data-Driven Marketing
- Category: Journey Mapping
- Category: Cross-Channel Marketing
- Category: Digital Marketing
- Category: Marketing Strategies
- Category: MarTech
- Category: Communication Strategies
- Category: Marketing Analytics
