Optimize CRM for Marketing
Completed by Naomi Nakashima
August 20, 2026
2 hours (approximately)
Naomi Nakashima's account is verified. Coursera certifies their successful completion of Optimize CRM for Marketing
What you will learn
Analyze CRM data health and identify issues affecting campaign performance
Apply data cleaning techniques like deduplication, standardization, and enrichment
Build CRM workflows to maintain data accuracy and prevent data decay
Diagnose and prioritize CRM data issues before launching campaigns
Skills you will gain
- Category: Data Quality
- Category: Customer Relationship Management (CRM) Software
- Category: Data Validation
- Category: Auditing
- Category: Data Cleansing
- Category: Data-Driven Marketing
- Category: Customer Relationship Management
- Category: Data Maintenance
- Category: Customer Data Management
- Category: Data Integrity
- Category: Records Management
- Category: Marketing Automation
