Behavioral Marketing
Completed by Trish Fleming
March 27, 2026
7 hours (approximately)
Trish Fleming's account is verified. Coursera certifies their successful completion of Behavioral Marketing
What you will learn
Understand behavioral marketing fundamentals and how consumer actions influence campaigns.
Learn data collection, audience segmentation, and strategy building for targeted efforts.
Explore practical use of behavioral data for acquisition, retention, and customer growth.
Gain skills to design data-driven marketing strategies that improve ROI.
Skills you will gain
- Category: Personalized Campaigns
- Category: Customer Relationship Management
- Category: Marketing Strategies
- Category: Online Advertising
- Category: Social Media Marketing
- Category: Google Ads
- Category: Cross-Channel Marketing
- Category: Email Marketing
- Category: Target Market
- Category: Digital Advertising
- Category: Marketing Effectiveness
- Category: Data Collection
