Google Ads for Beginners
Completed by Alessandra Zanfini
September 15, 2025
2 hours (approximately)
Alessandra Zanfini's account is verified. Coursera certifies their successful completion of Google Ads for Beginners
What you will learn
Create a Google Ads account and set up first campaign structure
Create ad groups, do keyword research, set up audience targeting, and write ads
Learn how to use the tools and settings available to optimize campaigns and make them profitable
Skills you will gain
- Category: Digital Advertising
- Category: Advertising Campaigns
- Category: Advertising
- Category: Campaign Management
- Category: Target Audience
- Category: Google Ads
- Category: Marketing
- Category: Keyword Research
- Category: Paid media
- Category: Online Advertising
- Category: Pay Per Click Advertising
- Category: Return On Investment
