GA4 Implementation with Google Tag Manager
Completed by Markus Pandrea
July 13, 2026
10 hours (approximately)
Markus Pandrea's account is verified. Coursera certifies their successful completion of GA4 Implementation with Google Tag Manager
What you will learn
Apply GTM and data layer concepts to implement a scalable, governed GA4 event tracking system.
Analyze e-commerce, attribution, and funnel data in GA4 to evaluate channel performance and identify drop-offs.
Evaluate segmentation and predictive metrics in GA4 to identify high-value users and recommend growth actions.
Design a Looker Studio dashboard that translates GA4 data into clear, executive-ready business insights.
Skills you will gain
- Category: Customer Analysis
- Category: Digital Marketing Tools
- Category: Digital Brand Strategy
- Category: Web Analytics and SEO
- Category: Data Analysis
- Category: Market Analysis
- Category: Business Analytics
- Category: Web Analytics
- Category: Performance Analysis
- Category: Campaign Management
- Category: Analysis
- Category: User Research
