Google Search Advertising Implementation
Completed by Sandra Caballero Rubio
March 25, 2025
14 hours (approximately)
Sandra Caballero Rubio's account is verified. Coursera certifies their successful completion of Google Search Advertising Implementation
What you will learn
How to select an appropriate bidding strategy
How to direct ads to specific user groups
How to interpret key performance metrics
How to create a Google Ads search campaign
Skills you will gain
- Category: Conversion Funnel Analysis
- Category: Key Performance Indicators (KPIs)
- Category: Bidding
- Category: Campaign Management
- Category: Digital Marketing Campaigns
- Category: Online Advertising
- Category: Advertising Campaigns
- Category: Google Ads
- Category: Search Engine Marketing
- Category: Target Audience
- Category: Pay Per Click Advertising
- Category: Campaign Planning
