Search Engine Optimization and Content Marketing
Completed by Samuel Joseph Lewis
January 5, 2026
14 hours (approximately)
Samuel Joseph Lewis's account is verified. Coursera certifies their successful completion of Search Engine Optimization and Content Marketing
What you will learn
Develop job-ready SEO and content marketing skills essential for success in digital marketing and growth hacking.
Implement on-page and off-page SEO strategies, including keyword research, content optimization, meta tags, link building, and domain authority.
Apply technical SEO best practices to enhance website performance, mobile responsiveness, indexability, and overall search engine rankings.
Create and execute content marketing strategies that align with SEO goals—developing high-quality, engaging content.
Skills you will gain
- Category: Content Performance Analysis
- Category: Customer Engagement
- Category: Marketing Strategy and Techniques
- Category: Content Marketing
- Category: Content Development and Management
- Category: MarTech
- Category: Generative Engine Optimization (GEO)
- Category: Search Engine Optimization
- Category: Content Optimization
- Category: Web Analytics
- Category: Market Research
- Category: Web Analytics and SEO
