Digital Marketing: Customer Engagement Strategy
Completed by Han Zhou
June 19, 2015
12 hours (approximately)
Han Zhou's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Consumer Behaviour
- Category: Digital Marketing
- Category: Customer Engagement
- Category: Digital Brand Strategy
- Category: Marketing Strategies
- Category: Content Marketing
- Category: Marketing Strategy and Techniques
- Category: Analytics
- Category: Social Media Marketing
- Category: Digital Advertising
- Category: MarTech
- Category: Data Collection
