- Data Collection
- Data Analysis
- Analytics
- Data Visualization
- Digital Marketing
Digital Marketing Analytics in Theory
Completed by Han Zhou
June 19, 2015
20 hours (approximately)
Han Zhou's account is verified. Coursera certifies their successful completion of Digital Marketing Analytics in Theory
What you will learn
Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals
Understand frameworks and approaches to measuring consumers’ digital actions
Learn to evaluate and choose appropriate web analytics tools and techniques
Earn familiarity with the unique measurement opportunities and challenges presented by New Media
Skills you will gain
