Google Ads for Beginners
Completed by Leah Mason-Virgin
July 20, 2025
2 hours (approximately)
Leah Mason-Virgin's account is verified. Coursera certifies their successful completion of Google Ads for Beginners
What you will learn
Create a Google Ads account and set up first campaign structure
Create ad groups, do keyword research, set up audience targeting, and write ads
Learn how to use the tools and settings available to optimize campaigns and make them profitable
Skills you will gain
- Category: Target Audience
- Category: Google Ads
- Category: Digital Marketing
- Category: Digital Advertising
- Category: Search Engine Marketing
- Category: Advertising Campaigns
- Category: Advertising
- Category: Keyword Research
- Category: Campaign Management
- Category: Return On Investment
- Category: Pay Per Click Advertising
- Category: Online Advertising
