Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
Completed by Alberto Sebastián Martínez Guerrero
October 9, 2015
18 hours (approximately)
Alberto Sebastián Martínez Guerrero's account is verified. Coursera certifies their successful completion of Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
What you will learn
Strategically develop a digital marketing communication plan.
Appropriately relate your marketing goals with the communication strategies and the channels.
Effectively employ the right tools and strategies to amplify the impact of your digital campaign through digital and social media.
Identify the key performance indicators and analyze the return on investment of a digital campaign.
Skills you will gain
- Category: Digital Brand Strategy
- Category: Digital Media Strategy
- Category: Direct Marketing
- Category: Search Engine Optimization
- Category: Digital Marketing
- Category: Social Media
- Category: Marketing Planning
- Category: Web Analytics and SEO
- Category: Marketing
- Category: Social Media Marketing
- Category: Marketing Management
- Category: Strategic Marketing
