Google Search Advertising Implementation
Completed by Pankaj Shukla
October 15, 2025
14 hours (approximately)
Pankaj Shukla's account is verified. Coursera certifies their successful completion of Google Search Advertising Implementation
What you will learn
How to select an appropriate bidding strategy
How to direct ads to specific user groups
How to interpret key performance metrics
How to create a Google Ads search campaign
Skills you will gain
- Category: Bidding
- Category: Digital Advertising
- Category: Target Audience
- Category: Performance Metric
- Category: Web Analytics
- Category: Performance Analysis
- Category: Performance marketing
- Category: Digital Marketing Campaigns
- Category: Campaign Management
- Category: Search Engine Marketing
- Category: Campaign Planning
- Category: Pay Per Click Advertising
