Introduction to Generative Engine Optimization (GEO)
Completed by GLENN GEO
May 21, 2026
8 hours (approximately)
GLENN GEO's account is verified. Coursera certifies their successful completion of Introduction to Generative Engine Optimization (GEO)
What you will learn
Understand how generative AI engines retrieve, synthesize, and rank content.
Apply GEO frameworks to improve content visibility in AI-driven search results.
Design prompts, metadata, and structures that align with generative model reasoning.
Implement ethical and sustainable GEO practices for long-term digital growth.
Skills you will gain
- Category: Prompt Engineering
- Category: AI literacy
- Category: Lead Generation
- Category: Web Analytics and SEO
- Category: Google Gemini
- Category: Responsible AI
- Category: Search Engine Optimization
- Category: Content Performance Analysis
- Category: Large Language Modeling
- Category: ChatGPT
- Category: Generative AI
- Category: Generative Engine Optimization (GEO)
