The Marketing Plan
Completed by Dashaniece C Colbert
May 8, 2026
16 hours (approximately)
Dashaniece C Colbert's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Marketing Channel
- Category: Customer Retention
- Category: Marketing Communications
- Category: Performance Measurement
- Category: Planning
- Category: Market Research
- Category: Customer Analysis
- Category: Customer Acquisition Management
- Category: Marketing Analytics
- Category: Marketing Management
- Category: Integrated Marketing Communications
- Category: Growth Strategies
