Fundamentals of Business Management
Completed by Karen L. Hipson
January 16, 2026
13 hours (approximately)
Karen L. Hipson's account is verified. Coursera certifies their successful completion of Fundamentals of Business Management
What you will learn
Analyze financial statements and apply ratio analysis to assess business performance.
Describe the foundational principles of marketing and sales, including advertising and communication strategies.
Evaluate the role of operations and supply chain management in optimizing business efficiency.
Apply basic economic principles to understand market dynamics and equilibrium.
Skills you will gain
- Category: Operations
- Category: Marketing
- Category: Business Economics
- Category: Sales Process
- Category: Supply Chain
- Category: Process Design
- Category: Financial Analysis
- Category: Lean Methodologies
- Category: Business Operations
- Category: Operations Management
- Category: Balance Sheet
- Category: Financial Statements
