Introduction to Generative Engine Optimization (GEO)
Completed by Abobaker Mobasher
June 29, 2026
8 hours (approximately)
Abobaker Mobasher's account is verified. Coursera certifies their successful completion of Introduction to Generative Engine Optimization (GEO)
What you will learn
Understand how generative AI engines retrieve, synthesize, and rank content.
Apply GEO frameworks to improve content visibility in AI-driven search results.
Design prompts, metadata, and structures that align with generative model reasoning.
Implement ethical and sustainable GEO practices for long-term digital growth.
Skills you will gain
- Category: Content Optimization
- Category: Generative AI
- Category: Prompt Engineering
- Category: Generative Engine Optimization (GEO)
- Category: AI Personalization
- Category: Lead Generation
- Category: Web Analytics and SEO
- Category: Responsible AI
- Category: Performance Measurement
- Category: Content Strategy
- Category: Search Engine Optimization
- Category: Content Performance Analysis
