Search Engine Optimization and Content Marketing
Completed by Dylan Apson
October 6, 2025
15 hours (approximately)
Dylan Apson's account is verified. Coursera certifies their successful completion of Search Engine Optimization and Content Marketing
What you will learn
Develop job-ready SEO and content marketing skills essential for success in digital marketing and growth hacking.
Implement on-page and off-page SEO strategies, including keyword research, content optimization, meta tags, link building, and domain authority.
Apply technical SEO best practices to enhance website performance, mobile responsiveness, indexability, and overall search engine rankings.
Create and execute content marketing strategies that align with SEO goals—developing high-quality, engaging content.
Skills you will gain
- Category: Digital Marketing
- Category: Content Development and Management
- Category: Content Strategy
- Category: Web Analytics
- Category: Digital Marketing Tools
- Category: Generative Engine Optimization (GEO)
- Category: Market Research
- Category: Content Marketing
- Category: Marketing Strategy and Techniques
- Category: Search Engine Optimization
- Category: Brand Marketing
- Category: Growth Strategies
