The Marketing Plan
Completed by Nicolò Frasso
September 16, 2016
16 hours (approximately)
Nicolò Frasso's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Marketing Channel
- Category: Growth Strategies
- Category: Performance Metric
- Category: Financial Management
- Category: Planning
- Category: Integrated Marketing Communications
- Category: Performance Measurement
- Category: Marketing Communications
- Category: Customer Acquisition Management
- Category: Marketing Analytics
- Category: Customer Analysis
- Category: Marketing Management
