Google Ads for Beginners
Completed by Lisa Mastronicola
September 16, 2025
2 hours (approximately)
Lisa Mastronicola's account is verified. Coursera certifies their successful completion of Google Ads for Beginners
What you will learn
Create a Google Ads account and set up first campaign structure
Create ad groups, do keyword research, set up audience targeting, and write ads
Learn how to use the tools and settings available to optimize campaigns and make them profitable
Skills you will gain
- Category: Target Audience
- Category: Google Ads
- Category: Campaign Management
- Category: Advertising Campaigns
- Category: Advertising
- Category: Pay Per Click Advertising
- Category: Return On Investment
- Category: Keyword Research
- Category: Marketing
- Category: Paid media
- Category: Digital Marketing
- Category: Search Engine Marketing
