Search Engine Optimization and Content Marketing
Completed by Zakaria Abdelhafeez
February 24, 2026
14 hours (approximately)
Zakaria Abdelhafeez's account is verified. Coursera certifies their successful completion of Search Engine Optimization and Content Marketing
What you will learn
Develop job-ready SEO and content marketing skills essential for success in digital marketing and growth hacking.
Implement on-page and off-page SEO strategies, including keyword research, content optimization, meta tags, link building, and domain authority.
Apply technical SEO best practices to enhance website performance, mobile responsiveness, indexability, and overall search engine rankings.
Create and execute content marketing strategies that align with SEO goals—developing high-quality, engaging content.
Skills you will gain
- Category: Generative Engine Optimization (GEO)
- Category: Customer Engagement
- Category: Content Performance Analysis
- Category: Marketing Strategy and Techniques
- Category: Web Analytics and SEO
- Category: Digital Marketing
- Category: Growth Strategies
- Category: Web Analytics
- Category: Content Strategy
- Category: Content Optimization
- Category: Search Engine Optimization
- Category: Search Engine Marketing
