Track Marketing Goals with Google Analytics
Completed by Abdelhak Tahour
August 5, 2026
14 hours (approximately)
Abdelhak Tahour's account is verified. Coursera certifies their successful completion of Track Marketing Goals with Google Analytics
What you will learn
Navigate Google Analytics reports and apply time-based comparisons to identify marketing trends and measure campaign performance.
Set up conversion tracking goals, link Google Ads accounts, and verify data integration for accurate marketing measurement.
Analyze traffic sources by dimension, compare user segments, and export SEO query data to optimize the marketing strategy.
Skills you will gain
- Category: Analytics
- Category: Web Analytics and SEO
- Category: Strategic Marketing
- Category: Customer Analysis
- Category: Google Analytics
- Category: Marketing Analytics
- Category: Goal Setting
- Category: Web Analytics
- Category: Data-Driven Marketing
- Category: Performance Metric
- Category: Conversion Funnel Analysis
- Category: Google Ads
