The Marketing Plan
Completed by Leon TASSI
August 27, 2026
16 hours (approximately)
Leon TASSI's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Performance Metric
- Category: Financial Management
- Category: Market Analysis
- Category: Marketing Channel
- Category: Customer Retention
- Category: Integrated Marketing Communications
- Category: Planning
- Category: Marketing Management
- Category: Customer Acquisition Management
- Category: Marketing Analytics
- Category: Customer Analysis
- Category: Market Research
