Transform Engagement into Customers
Completed by Stefanny Prilli
May 15, 2026
2 hours (approximately)
Stefanny Prilli's account is verified. Coursera certifies their successful completion of Transform Engagement into Customers
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Describe how social media marketing fits into the marketing funnel
Understand the difference between paid, owned, and earned social media marketing
Skills you will gain
- Category: Digital Publishing
- Category: Conversion Funnel Analysis
- Category: Content Scheduling
- Category: Marketing Analytics
- Category: Campaign Planning
- Category: Drive Engagement
- Category: Online Advertising
- Category: Content Development and Management
- Category: Social Media Content
- Category: Driving engagement
- Category: Social Media Analytics
- Category: Social Media Management
