Media Planning and Advertising Strategy
Completed by Claire Tevaseu
September 1, 2026
7 hours (approximately)
Claire Tevaseu's account is verified. Coursera certifies their successful completion of Media Planning and Advertising Strategy
What you will learn
Develop media plans by selecting appropriate channels based on audience and campaign goals.
Analyze traditional and digital media options to optimize advertising reach and effectiveness.
Evaluate campaign performance using media metrics and improve ROI through strategic planning.
Skills you will gain
- Category: Performance marketing
- Category: Media and Communications
- Category: Paid media
- Category: Marketing Effectiveness
- Category: Planning
- Category: Target Audience
- Category: Digital Marketing Campaigns
- Category: Decision Making
- Category: Advertising
- Category: Media Strategy
- Category: Campaign Planning
- Category: Cross-Channel Marketing
