Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Michael Bitanga
May 4, 2016
18 hours (approximately)
Michael Bitanga's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Communication Strategies
- Category: Marketing Strategies
- Category: Data-Driven Decision-Making
- Category: Marketing Automation
- Category: Data-Driven Marketing
- Category: Digital Marketing
- Category: Digital Media Strategy
- Category: MarTech
- Category: Cross-Channel Marketing
- Category: Marketing Communications
- Category: Personalized Campaigns
- Category: Strategic Communication
