Behavioral Marketing
Completed by Khaled Younes
June 3, 2026
7 hours (approximately)
Khaled Younes's account is verified. Coursera certifies their successful completion of Behavioral Marketing
What you will learn
Understand behavioral marketing fundamentals and how consumer actions influence campaigns.
Learn data collection, audience segmentation, and strategy building for targeted efforts.
Explore practical use of behavioral data for acquisition, retention, and customer growth.
Gain skills to design data-driven marketing strategies that improve ROI.
Skills you will gain
- Category: Personalized Campaigns
- Category: Google Ads
- Category: Cross-Channel Marketing
- Category: Target Market
- Category: Marketing Effectiveness
- Category: Social Media Marketing
- Category: Customer Relationship Management
- Category: Driving engagement
- Category: Data-Driven Marketing
- Category: Digital Marketing
- Category: Email Marketing
- Category: Marketing Strategies
