Google Ads for Beginners
Completed by Jan Lehmann
May 13, 2024
2 hours (approximately)
Jan Lehmann's account is verified. Coursera certifies their successful completion of Google Ads for Beginners
What you will learn
Create a Google Ads account and set up first campaign structure
Create ad groups, do keyword research, set up audience targeting, and write ads
Learn how to use the tools and settings available to optimize campaigns and make them profitable
Skills you will gain
- Category: Search Engine Marketing
- Category: Campaign Management
- Category: Online Advertising
- Category: Keyword Research
- Category: Paid media
- Category: Google Ads
- Category: Target Audience
- Category: Advertising
- Category: Advertising Campaigns
- Category: Return On Investment
- Category: Pay Per Click Advertising
- Category: Marketing
