Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by MIHAILO ANDELIC
April 21, 2019
18 hours (approximately)
MIHAILO ANDELIC's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Digital Marketing
- Category: Marketing Strategies
- Category: MarTech
- Category: Data Ethics
- Category: Cross-Channel Marketing
- Category: Integrated Marketing Communications
- Category: Digital Media Strategy
- Category: Journey Mapping
- Category: Data-Driven Marketing
- Category: Marketing Analytics
- Category: Social Media
- Category: Marketing Automation
