Completion Certificate for Strategic Brand Management

January 9, 2026

33 hours (approximately)

Shatha Almousa's account is verified. Coursera certifies their successful completion of Strategic Brand Management

4.6 (23 ratings)

4,889 already enrolled

What you will learn

Understand and appreciation of the role of brands in in creating business and shareholder value.
Develop understanding of frameworks and concepts that can help in brand planning and execution.
Enhance the ability to plan and execute impactful brand strategies.
Think critically about the strategies and tactics involved in building, managing, leveraging, and sustaining strong brands.