Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
Completed by Ulrike Wagendorfer
November 5, 2017
18 hours (approximately)
Ulrike Wagendorfer's account is verified. Coursera certifies their successful completion of Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
What you will learn
Strategically develop a digital marketing communication plan.
Appropriately relate your marketing goals with the communication strategies and the channels.
Effectively employ the right tools and strategies to amplify the impact of your digital campaign through digital and social media.
Identify the key performance indicators and analyze the return on investment of a digital campaign.
Skills you will gain
- Category: Online Advertising
- Category: Marketing Planning
- Category: Digital Marketing Campaigns
- Category: Social Media
- Category: Direct Marketing
- Category: Search Engine Optimization
- Category: Content Marketing
- Category: Content Strategy
- Category: Social Media Strategy
- Category: Data-Driven Marketing
- Category: Social Media Campaigns
- Category: Digital Brand Strategy
