Sustainable Marketing and Consumer Trends
Completed by Elif Palaz
December 15, 2025
19 hours (approximately)
Elif Palaz's account is verified. Coursera certifies their successful completion of Sustainable Marketing and Consumer Trends
What you will learn
Create a marketing strategy that supports a circular business model.
Identify key motivators and barriers that influence sustainable consumer behavior.
Discover how a company's purpose, values, and messaging shape a sustainability-aligned brand.
Apply knowledge of policy, market trends, and traceability tools to develop sustainability messaging.
Skills you will gain
- Category: Market Opportunities
- Category: Environmental Issue
- Category: Driving engagement
- Category: Brand Marketing
- Category: Sustainability Standards
- Category: Branding
- Category: Regulatory Compliance
- Category: Emerging Technologies
- Category: Corporate Sustainability
- Category: Sustainable Business
- Category: Marketing Communications
- Category: Advertising
