Advanced Techniques for Strategic Account Management
Completed by Giulia Campanella
August 8, 2026
3 hours (approximately)
Giulia Campanella's account is verified. Coursera certifies their successful completion of Advanced Techniques for Strategic Account Management
What you will learn
Map real decision influence using relationship intelligence and detect early signals that shape account outcomes.
Identify and validate growth opportunities, then design personalized cross-sell, upsell, and renewal strategies.
Lead cross-functional and virtual account teams with clear roles, strong coordination, and confident client engagement.
Skills you will gain
- Category: Solution Design
- Category: Stakeholder Management
- Category: Cross-Functional Collaboration
- Category: Cross Selling
- Category: Discussion Facilitation
- Category: Business Relationship Management
- Category: Negotiation
- Category: Account Strategy
- Category: Upselling
- Category: Relationship Management
- Category: Account Management
- Category: Cross-Functional Team Leadership
