Digital Marketing Landscape
Completed by Roger Jr. Mendoza Gallarde
July 31, 2025
11 hours (approximately)
Roger Jr. Mendoza Gallarde's account is verified. Coursera certifies their successful completion of Digital Marketing Landscape
What you will learn
Understand digital marketing fundamentals, history, and key channels.
Differentiate between digital and traditional marketing, and evaluate their ROI.
Implement the 4Ps, SAVE Framework, and use Mintzberg's 5Ps with PESTLE and SWOT.
Leverage technology in marketing communications, and analyze influencer and video marketing.
Skills you will gain
- Category: Marketing Strategies
- Category: Strategic Marketing
- Category: Business Strategy
- Category: Promotional Strategies
- Category: Digital Marketing
- Category: Cross-Channel Marketing
- Category: Marketing Communications
- Category: E-Commerce
- Category: Search Engine Optimization
- Category: Digital Content
- Category: Digital Marketing Campaigns
- Category: Marketing Effectiveness
