The Marketing Plan
Completed by Chen Chen
July 6, 2017
16 hours (approximately)
Chen Chen's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Case Studies
- Category: Target Audience
- Category: Marketing Budgets
- Category: Planning
- Category: Profit and Loss (P&L) Management
- Category: Marketing Planning
- Category: Marketing Strategies
- Category: Product Planning
- Category: Strategic Marketing
- Category: Target Market
- Category: Product Marketing
- Category: Marketing
