Programmatic Advertising
Completed by Eric Zhinin
March 19, 2026
10 hours (approximately)
Eric Zhinin's account is verified. Coursera certifies their successful completion of Programmatic Advertising
What you will learn
Execute native advertising campaigns in Taboola
How to target native ad campaigns to desired audiences
Use free tools to actively gather news coverage for native advertising
Develop content seeding strategies through incentive programs
Skills you will gain
- Category: Paid media
- Category: Google Ads
- Category: Earned Media
- Category: Media Buying
- Category: Data-Driven Marketing
- Category: Content Strategy
- Category: Digital Advertising
- Category: Contextual Advertising
- Category: Data Ethics
- Category: Media Planning
- Category: Target Audience
- Category: Business Ethics
