CRM: Analyze, Apply & Optimize Customer Success
Completed by Débora Melo Souza
April 4, 2026
8 hours (approximately)
Débora Melo Souza's account is verified. Coursera certifies their successful completion of CRM: Analyze, Apply & Optimize Customer Success
What you will learn
Analyze CRM principles and customer lifecycle stages to support effective acquisition and retention strategies.
Classify customer portfolios and design value-driven experiences that strengthen engagement and loyalty.
Apply CRM automation and analytical tools to improve sales, marketing, service delivery, and success planning.
Skills you will gain
- Category: Marketing Automation
- Category: Customer Insights
- Category: Brand Loyalty
- Category: Data-Driven Marketing
- Category: Customer Relationship Management
- Category: Customer experience improvement
- Category: Relationship Management
- Category: Portfolio Management
- Category: Automation
- Category: Customer Success Management
- Category: Marketing Strategies
- Category: Customer Analysis
