Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by David Sloan
May 21, 2017
18 hours (approximately)
David Sloan's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Social Media
- Category: Strategic Communication
- Category: Online Advertising
- Category: AI Personalization
- Category: Media and Communications
- Category: Cross-Channel Marketing
- Category: Marketing Strategies
- Category: Marketing Channel
- Category: Digital Marketing
- Category: Marketing Communications
- Category: Integrated Marketing Communications
- Category: Data-Driven Decision-Making
