Social Media and Digital Marketing Fundamentals
Completed by Muhammad Azrie Johari
March 31, 2026
10 hours (approximately)
Muhammad Azrie Johari's account is verified. Coursera certifies their successful completion of Social Media and Digital Marketing Fundamentals
What you will learn
How digital, social, and mobile technology are changing consumer behavior and expectations to present new challenges and opportunities for businesses
How marketers use the concepts of the Buyers Journey with digital channels to influence behavior and online purchase decisions
How to use the principles of content marketing to find, reach, and engage audiences and to start building brand loyalty and advocacy
Skills you will gain
- Category: Content Creation
- Category: Social Media Content
- Category: Social Media
- Category: Integrated Marketing Communications
- Category: Content Marketing
- Category: Digital Transformation
- Category: Social Media Marketing
- Category: Customer Engagement
- Category: Digital Marketing Campaigns
- Category: Content Strategy
- Category: Cross-Channel Marketing
- Category: Social Media Strategy
