Artificial Intelligence in Marketing
Completed by William East
February 2, 2026
10 hours (approximately)
William East's account is verified. Coursera certifies their successful completion of Artificial Intelligence in Marketing
What you will learn
How to use data-driven AI to improve customer engagement
How to develop networked business models and leverage network effects
How to build a sustainable competitive advantage from data gathered on digital platforms
How to use algorithms, networks, and data to create AI Relationship Moments that are personalized to individual customers
Skills you will gain
- Category: Digital Marketing
- Category: Digital Transformation
- Category: Network Analysis
- Category: Business Strategy
- Category: Data-Driven Marketing
- Category: Marketing Strategies
- Category: Network Model
- Category: Customer Engagement
- Category: Competitive Analysis
- Category: Data-Driven Decision-Making
- Category: Machine Learning Algorithms
- Category: Customer Insights
