Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
Completed by Mariana Pinto Veiga
March 5, 2016
18 hours (approximately)
Mariana Pinto Veiga's account is verified. Coursera certifies their successful completion of Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
What you will learn
Strategically develop a digital marketing communication plan.
Appropriately relate your marketing goals with the communication strategies and the channels.
Effectively employ the right tools and strategies to amplify the impact of your digital campaign through digital and social media.
Identify the key performance indicators and analyze the return on investment of a digital campaign.
Skills you will gain
- Category: Strategic Marketing
- Category: Data-Driven Marketing
- Category: Social Media Strategy
- Category: Social Media Campaigns
- Category: Digital Marketing
- Category: Marketing Management
- Category: Digital Brand Strategy
- Category: Digital Media Strategy
- Category: Search Engine Optimization
- Category: Social Media Marketing
- Category: Social Media
- Category: Content Strategy
