Completion Certificate for Global Marketing: Cultural Frameworks

July 11, 2023

14 hours (approximately)

Holly Ruck's account is verified. Coursera certifies their successful completion of Global Marketing: Cultural Frameworks

4.9 (16 ratings)

3,889 already enrolled

What you will learn

Understand what culture is, how culture manifests itself in individuals and the environment, and how it is studied.
Predict consumer and employee behavior in different cultural markets and dynamic cultural settings.
Suggest ways to more effectively manage organizations across cultural boundaries.
Understand similarities and differences between national and organizational culture.