Google Ads for Beginners
Completed by Philip Kofi Marfo
January 30, 2026
2 hours (approximately)
Philip Kofi Marfo's account is verified. Coursera certifies their successful completion of Google Ads for Beginners
What you will learn
Create a Google Ads account and set up first campaign structure
Create ad groups, do keyword research, set up audience targeting, and write ads
Learn how to use the tools and settings available to optimize campaigns and make them profitable
Skills you will gain
- Category: Keyword Research
- Category: Online Advertising
- Category: Search Engine Marketing
- Category: Google Ads
- Category: Marketing
- Category: Advertising
- Category: Digital Marketing
- Category: Advertising Campaigns
- Category: Return On Investment
- Category: Paid media
- Category: Digital Advertising
- Category: Pay Per Click Advertising
