GenAI for Product Marketers: Data-Driven Campaigns
Completed by Dominik Bagola
January 19, 2026
3 hours (approximately)
Dominik Bagola's account is verified. Coursera certifies their successful completion of GenAI for Product Marketers: Data-Driven Campaigns
What you will learn
Analyze GenAI fundamentals and their application in marketing
Demonstrate the practical application of key GenAI marketing tools
Optimize campaigns using data-driven frameworks for GenAI implementation
Evaluate campaign performance metrics to make strategic decisions using AI tools
Skills you will gain
- Category: AI Personalization
- Category: Generative AI
- Category: A/B Testing
- Category: Campaign Management
- Category: Marketing Analytics
- Category: Target Audience
- Category: Google Ads
- Category: Data-Driven Marketing
- Category: Campaign Planning
- Category: Marketing Effectiveness
- Category: Analytics
- Category: Automation
