What you will learn

• Explain how generative AI differs from traditional AI and how it supports creative workflows across disciplines.

• Identify when and how to use generative AI tools like Adobe Firefly to brainstorm, prototype, and scale content.

• Apply creative controls and editing features to guide AI outputs with precision and maintain brand integrity.

• Understand how to make informed, ethical decisions about AI use, including understanding model training, content safety, and ownership.